From where I stand, the MacHiest Malcor PR stunt was just that. A stunt… and a bad one at that. For those of you that aren’t familiar with MacHeist and the Malcor stunt, here’s the skinny. MacHeist is prepping for the launch ‘MacHeist 2’ (click here for background info on Macheist). The powers that be […]
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My View on the MacHeist Malcor PR Stunt

My View on the MacHeist Malcor PR StuntFrom where I stand, the MacHiest Malcor PR stunt was just that. A stunt… and a bad one at that.

For those of you that aren’t familiar with MacHeist and the Malcor stunt, here’s the skinny.

MacHeist is prepping for the launch ‘MacHeist 2’ (click here for background info on Macheist). The powers that be at MacHeist thought it would be a good idea to approach several popular mac blogs, to see if they would co-operate with the idea (I have no idea if there was compensation or not, or if it was simply a straight up deal for the attention and PR they would inevitably receive).

Anyways, the idea was to take a fake hacker named ‘Malcor’ and have him ‘hack’ several popular mac blogs. He would put up a landing page on the sites that were ‘hacked’, telling the world that he has taken down the site for 24 hours for ‘apple fanboism’.

Things seemed a little fishy to me when I first noticed this, but all the same there are a lot of crazies out there. Slowly but surely, MacHeist was getting some very popular mac sites to join in on the scam. The sites that joined in included MacApper.com and AppleMatters.com.

Sites kept on getting ‘hacked’ as Malcor kept going from site to site taking them down. ‘How could this be possible?’ I thought…. Well, when the truth came out it proved that it was indeed not possible.

I first read that this was a ‘hoax’ in a post by Hadley Stern over at AppleMatters. He sincerely apologized to the mac community for the stunt, and for any harm he and others might have done by trying to pull it off. I have to personally say thank you to Hadley for standing up and apologizing for a mistake that he and others had made. It takes a big man to realize when he has made a mistake and he did just that. It’s just too bad that the MacHeist dudes didn’t have the insight to not start this whole charade in the first place.

The design of this stunt was to simply draw attention to the new MacHeist… But in all honesty I don’t know how they were planning on wrapping the stunt up. How would they have tied it all together when done, ‘Oh yeah guys and girls, just kidding, it’s us at MacHeist pulling one over on you! Now come join MacHeist 2!’ Really, how did they think this was going to end?

I’m simply very disappointed in the MacHeist team and the participating blogs for trying to do something like this. A lot of grief and damage was caused to a number of people and companies. This was simply a stunt that went too far. Way too far…. and it shouldn’t have started in the first place.

Participate in MacHeist 2? That’s your call.

I have no intention of participating.

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