Brazilian ice-cream company Kibon is taking popsicle promotions to a new level. They’ve done away with the old prize printed on the popsicle stick… Instead, for this unique givaway they are putting an iPod shuffle right in the popsicle! Kibon is manufacturing 10,000 specially made ‘propsicles’. They are identical in size and color to the […]
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Now That's a Good Popsicle: Unique iPod Shuffle Givaway

Unique iPod Shuffle Givaway from Kibon and AppleBrazilian ice-cream company Kibon is taking popsicle promotions to a new level. They’ve done away with the old prize printed on the popsicle stick… Instead, for this unique givaway they are putting an iPod shuffle right in the popsicle!

Kibon is manufacturing 10,000 specially made ‘propsicles’. They are identical in size and color to the real thing, but obviously aren’t actually popsicles.

The original idea was to put a shuffle inside the package. But due to the fact that people would easily be able to tell what popsicles had the prize in them, they had to think of a different way of concealing the shuffle. That’s when they came up with the idea of the ‘mock’ popsicles with the ipod shuffles inside. The ‘mock’ popsicles are made of a fake ice-cream that will not damage the iPod in any way.

They seem to have thought of everything. Once a winner realizes they’ve won a shuffle, Kibon has provided a phone number to call so that they can claim their manual and charger. Two thumbs up!

[Source]

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