A lot of noise was made last week of Apple’s apparent reduction in iPhone and iPod Touch production. It even prompted weiganla over at our sister (brother?) blog Just Another Mobile Monday to suggest that one possible reason was “an iPhizzle” in which everyone who was going to spend $399 or $499 for an iPhone […]
" />

The "Grand Plan" or "Why Apple is Just Plain Brilliant"

A lot of noise was made last week of Apple’s apparent reduction in iPhone and iPod Touch production. It even prompted weiganla over at our sister (brother?) blog Just Another Mobile Monday to suggest that one possible reason was “an iPhizzle” in which everyone who was going to spend $399 or $499 for an iPhone already has.

To this I say “Nonsense!” All of this is just the iPhone “grand plan” playing out right on cue. Why? Let me explain …

Apple is about to come out with a new iPhone. Hardware-wise it is exactly the same as the “old” one but let there be no doubt, this will be a new device with entirely new capabilities.

We’ve already seen Apple do this. At MacWorld Steve Jobs announced a brand new, next generation, Apple TV. He then immediately revealed that the new device has the same hardware as the first (failed) generation Apple TV. Through the magic of software, though, this 2nd generation Apple TV will have a new user interface and brand new capabilities such as movie rentals. It will be the same hardware but a brand new device. All that will lead to new excitement, which will, in turn, translate into new customers. (I know, because, having just picked up an Apple TV on eBay for next to nothing, I’m one of them.) Brilliant.

While less dramatic, the upcoming SDK will do the same for the iPhone. It will bring a flood of new applications to the iPhone that will reinvent the device. This will more fully leverage the iPhone’s potential as an entirely new computing platform and result in moving the iPhone even further from being just “an iPod with a cell phone attached”. (I am increasingly convinced that calling the iPhone a “phone” misses the point.) Suddenly the (locked) iPhone will do things it has never done before. Word processing, voice notes, and the list will go on and on. It might even include MS Exchange functionality thus lowering the main barrier to iPhone adoption within industry. All of this will lead to renewed media coverage and renewed excitement over the iPhone. That, in turn, will translate into new customers. Brilliant!

And all of this will occur without Apple having to release another device. Double Brilliant!

Many iPhone users will then discover that, with all these new functionalities 8gb just doesn’t cut it any more. So more 16gb devices will be sold. Triple Brilliant!!!

And all this new momentum should carry the iPhone through until the release of the 3G iPhone. Brilliant, brilliant, brilliant, brilliant …

And here is the kicker … something tells me it was all part of the grand plan from the beginning.

Apple took some hits over not releasing an SDK to allow for 3rd party apps for the iPhone immediately. There was a lot of criticism but it apparently didn’t translate into much, if any, loss of business. Even WITH a hardware device with a closed system Apple became the number 2 seller of smart phones in the US. (And that was with ONE FIRST GENERATION DEVICE!)

Now iPhone 1.5 will pump up the excitement again and then, some time soon, the 3G.

All part of the grand plan. Amazing.

Technorati Tags: , , , ,

Continue reading:

TAGS: