One of the major market research firms (Gartner) has changed its views on using the iPhone as an enterprise device. The change of heart comes at the heels of the iPhone’s upcoming software upgrade which will see among other things, enterprise email.
Ken Dulaney, vice president and analyst at Gartner noted:
‘In its initial release, the iPhone was, with few exceptions, an Internet tablet with browser-based applications as its main offering, however, the release of firmware 2.0 changes that, enabling enterprises to develop local code and create applications that do not depend on network capabilities. The iPhone will thus match up initially in several segments against its main smartphone competitors – BlackBerry, Windows Mobile and Symbian Series 60…
..By licensing Exchange ActiveSync and exposing its basic security policies, enterprises can provide sufficient security for iPhone during Exchange personal information manager (PIM) and e-mail use. This will open up a huge market for the iPhone, which previously had been stymied by a lack of basic business security and application functionality. However, Apple must widen distribution and of course deliver what they have promised.’
The upcoming iPhone software 2.0 will see lots of enterprise improvements including ‘push’ email, calendar info and contact management and much, MUCH more.
One has to wonder how much of the enterprise market Apple is going to take… You’d have to think that it would all hinge on the experiences of the early adopters. I hope Apple has everything in place to make the first enterprise users more than happy. From the demos we’ve all seen, it certainly looks that way… But I suppose we’ll find out soon enough.
[via MacWorld]
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TAGS: iPhone, iphone sdk, Push Email
