There’s news today of another survey amongst iPhone users, with a fair bit of not-very-shocking stuff – like iPhone users being very satisfied, think we’ve got that pretty much down now – but also some findings that seem pretty surprsing to me. Rubicon Consulting’s survey was done among a randomly selected group of 460 US […]
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Survey Says … Some Surprising Stuff About US iPhone Owners

Rubicon iPhone Survey Chart

There’s news today of another survey amongst iPhone users, with a fair bit of not-very-shocking stuff – like iPhone users being very satisfied, think we’ve got that pretty much down now – but also some findings that seem pretty surprsing to me. Rubicon Consulting’s survey was done among a randomly selected group of 460 US iPhone users, and the full report can be seen HERE.

Here are some of the survey’s results that I don’t find very shocking:

  • iPhone users are happy with it – 80% said they were satisfied
  • The iPhone increases mobile browsing – more than 75% of users say it has led them to do more mobile browsing
  • The iPhone increases phone bills – by an average of 24% per year apparently
  • The ability to add 3rd party applications and better Exchange compatibility were the most requested features

Now, here’s some of the things that I do find very surprising, stuff I would not have expected based on my conversations and contact with other iPhone users (via this site and forums etc) …

  • Email is the Number 1 most-used function on the iPhone (reading not writing) – I would have guessed browsing or texting
  • 28% of iPhone users surveyed said strongly that they often carry their iPhone instead of a notebook computer – that’s a lot higher than I would’ve guessed
  • Nearly 50 percent have at one point added at least one application to the handset – Ha, lots of modders – guess that makes sense given the most-requested feature
  • A third of iPhone users carry a second phone – way higher than I would’ve thought!

Those last two really had me looking twice at the reports, just much higher than I’d have ever figured.  What about you all?  Most of that as you’d expect, or any that jump out at you?

Via: Apple Insider, and TUAW

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