A new study amongst consumers who are in the market for a smartphone – by investment bank RBC Capital Markets – shows "unprecedented pent-up demand" for the new iPhone 3G.  The study has some very impressive numbers for iPhone demand, and some shockingly poor numbers for just about everyone else in the smartphone market. Some […]
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Survey Says: iPhone 3G Purchase Interest Is Massive

SmartphoneInterestChart

A new study amongst consumers who are in the market for a smartphone – by investment bank RBC Capital Markets – shows "unprecedented pent-up demand" for the new iPhone 3G.  The study has some very impressive numbers for iPhone demand, and some shockingly poor numbers for just about everyone else in the smartphone market.

Some of the highlights form the survey of 3,600 RBC Technology Adoption Panel members:

  • More than half – 56% – of of consumers planning to buy a new smartphone in the next 90 days are set on getting the iPhone.
  • A further 25% who said they may buy an iPhone 3G ‘sometime in the future’

As good as the numbers are for the new iPhone, they also make for bleak reading for Blackberry and all the rest:

Consumers holding out for a BlackBerry device in the next 90 days made up 23 percent of responds, while Palm garnered interest from just 3 percent. HTC, Nokia, and Samsung each had the interest of 2 percent of respondents to the study, and Motorola just 1 percent.

The top three reasons for planning to choose the new iPhone are not surprising ones:  lower price (67%), 3G web access (63%) and GPS (47%).  Only 20% listed third party apps as a top reason.

For lots more details and scary-good numbers, check out Apple Insider’s report HERE.

So maybe those lines on July 11th are going to be a little longer than I’d been expecting ….

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