Apple Insider has a great post up,  sharing lots of detail provided by Apple’s retail boss, Ron Johnson, on how things are going to work at in Apple stores on Friday when the iPhone 3G goes on sale. Here are some of the most interesting points covered: Apple Specialists should be able to activate customer […]
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Apple Gives More Details On How Friday Sales Will Work – Says 10-15 Minutes Per Customer Expected

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Apple Insider has a great post up,  sharing lots of detail provided by Apple’s retail boss, Ron Johnson, on how things are going to work at in Apple stores on Friday when the iPhone 3G goes on sale.

Here are some of the most interesting points covered:

  • Apple Specialists should be able to activate customer accounts with AT&T within 15 minutes. "Our expectation is that in 10 to 15 minutes, you’ll be set up and ready to go," Johnson said.
  • Each of Apple’s 185 US-based retail stores aim to handle about 100 customers an hour.
  • Apple Specialists will take 30 customers at a time from the line, bring them inside the store, activate their iPhones, then repeat.
  • While Apple aims to make sure the activation process is a quick and painless process, it will also take care not to rush customers during their buying experience. "We’ll spend as long as it takes with our customers to make sure they’re happy with the phone,” Johnson said.
  • On the issue of supply, Johnson said: "[There’s] pent-up demand because we haven’t had phones for a while. Our goal is to always have enough supply for every customer."

My plan is to try an AT&T store that (I hope) will be a little quieter and less busy first thing Friday – but the more I see about Apple stores’ plans and preparations, the more I wonder whether AT&T can match up …

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