Some great news on iPhone App Store pricing today from Steve Jobs himself, talking to USA Today: 25% of apps will be free 90% of those for sale will cost $9.99 or less Ever since the App Store was announced, there has been tons of guessing and speculation on how prices would pan out.  […]
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Great News on App Store Pricing – From Steve Jobs!

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Some great news on iPhone App Store pricing today from Steve Jobs himself, talking to USA Today:

25% of apps will be free

90% of those for sale will cost $9.99 or less

Ever since the App Store was announced, there has been tons of guessing and speculation on how prices would pan out.  I think the zero – $10 range is well within most people’s most optimistic guesses – certainly within mine – and I’m very glad to see this news.

Read on for another good App Store number and some of Jobs’ thoughts on the importance of the launch of it …

Jobs also told USA Today that the App Store will launch with more than 500 applications available.  That seems a good number to me as well.  High enough to have more than enough shiny new things to discover in the first few days of the store being around, but not so many that it’s overwhelming.

The article also includes some money quotes from Jobs on just how big a deal the App Store launch is:

"This is the biggest launch of my career."

"When IBM introduced the PC, it was good, but it didn’t take off until people started discovering the software … The breadth of the applications dramatically differentiates the iPhone"

Nice to see some more App Store excitement from Steve.  As many of us – certainly Dan and I – have been saying for quite a while, THIS is the really big thing happening – not just this week, but at any point so far in the iPhone’s history.  This is where the whole notion of iPhone as a platform really starts to take off.

And if this initial great news on pricing is an indicator of how prices will shake out in the long term for iPhone apps, then the platform will really just be flat-out exploding before our eyes I think …

Source: USA Today via Engadget

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