Before I get started… In all fairness to Rogers, Friday was an insane day up in Canada with the iPhone launch. From all accounts I heard, they were having major troubles with their systems going down, in-store systems needing rebooting, etc… it was a mad-house.
On the morning of July 11, I had half a dozen friends emailing me from a lineup at a Rogers store, or from directly in the store. Each account was different. A few said the process was flawless. Most said it was chaotic and unorganized. Others yet complained that their computer systems kept crashing and couldn’t process or activate new phones fast enough… often times as slow as 1 new iPhone per hour. Seems as though the situation was a patchwork of similar experiences across the country.
That said, I certainly hope Rogers has learned from this. Overall the customer service rating has to be horrible for all of those that braved the lineups on Friday. 75% of the folks I talked to were either disappointed or disgusted with the whole process. Frustration levels were high.
On the positive side, it seems as though they’ve turned things around. Over the last few days more and more people are coming to me telling me how Rogers delivered on their promises to deliver iPhones, activate new accounts, etc… Initial delays and frustrations were wiped out with better customer service in the following days (no doubt because of the less chaotic atmosphere in which to work).
You do have to somewhat feel for the lowly Rogers (or any other providers) sales people. Most of the time these staffers receive limited training, and are paid horribly with a huge focus on sales commission. Sell, sell, sell… and get that 3-year contract signed. That’s what it boils down too. I’m not sure how it works in other countries, but in Canada that seems to be the norm. Rogers would appear to be happy with their model. Go into any Rogers store in Canada and I’ll bet you that you find an 18 year old kid with spiky hair pushing phones as fast as you can. Just hope he or she knows what he’s talking about. Half the time he/she does not, and things get a little tricky.
I’d better stop this ‘rant’ here before I get too carried away. All I can say is I sincerely hope Rogers better prepares for events like this in the future. Rogers needs more competition. They’re getting complacent and it really does show. Can anyone out there hear me? Jump in the market against these guys, and guaranteed rates will go down, customer service will improve, and overall, EVERYONE will be the winner!
Continue reading:
- Everything New Apple Just Announced (Septembe
- Apple Watch Pre-Order
- Apple Research Kit launches with 5 Apps
- Apple TV now only $69
TAGS: iPhone 3G, iPhone Canada, rogers wireless
