Microsoft is busy dropping “Seinfeld, Gates” ads instead of mounting a frontal attack on Apple. The new ad that begins today will have the theme “Windows. Life without walls,” and will feature a Microsoft engineer that favors John Hodgman’s “PC” character in the Apple “Get a Mac” ads. The engineer starts off by saying “Hello, I’m a PC, […]
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Microsoft: Attack Apple? Nah, Lets Make Funny Ads Instead

Microsoft is busy dropping “Seinfeld, Gates” ads instead of mounting a frontal attack on Apple. The new ad that begins today will have the theme “Windows. Life without walls,” and will feature a Microsoft engineer that favors John Hodgman’s “PC” character in the Apple “Get a Mac” ads. The engineer starts off by saying “Hello, I’m a PC, and I’ve been made into a stereotype.” There will be celebrity cameos by Eva Longoria, Deepak Chopra, Pharrell Williams, and of course Mr. Bill Gates himself. No sign of Seinfeld.

However, the main focus of the ads will be fast-paced testimonials of Microsoft customers. The ad agency handleing the $300 million ad campaign is Crispin Porter & Bogusky, who specialize in counterattack ads. For what it’s worth, in my opinion Microsoft appears to be getting desparate and is doing anything to slow Apple’s growing popularity and market share. This isn’t the mid-90’s anymore Microsoft, you have competition now!

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  • bob v

    sorry…but microsoft shouldn’t attack apple. when you’re the 900 pound gorilla (and that’s what they are compared to apple) you should not even be mentioning the lesser competition..even if they have been successfully attacking you. for microsoft to go after apple in advertising acknowledges that they are on the defensive. that is not, in my lowly advertising experience, how a company with over 90% market share markets their company. to have micorsoft acknowledge apple in advertising amazes me. read the book “positioning: the battle for your mind”. what apple is doing is guerrilla warfare and is exactly what they should be doing…attacking and re-positioning the competition. not what micorsoft should do.

  • Tyler

    Apple is only biting the ankles of Microsoft at this point. The fact is Microsoft just has a better product. Looking past the failure that is Windows Vista, Windows is just the better choice. The fact that you cannot build a Mac, buy one with almost any sort of real customization, or run 75% of applications hardly makes up for not having to install an anti-virus and looking cool at Starbucks. Once there is more software support for Mac and I can build my own I cannot see why a power user or even basic users would want a Mac other than the low maintenance. The only advantage I truly see to having a Mac is Final Cut Pro. PCs can be found MUCH cheaper, more customizable, have more abundant and better software, and a steeper choice in hardware. Buying a Mac is the same as buying an iPod or Bose headphones. Less for your money.

    Though the argument for the notebooks is honestly a little in Mac’s favor. The Mac Book was the only thing I’ve seen Apple do right. I must say, I love Mac Books.