Microsoft is busy dropping “Seinfeld, Gates” ads instead of mounting a frontal attack on Apple. The new ad that begins today will have the theme “Windows. Life without walls,” and will feature a Microsoft engineer that favors John Hodgman’s “PC” character in the Apple “Get a Mac” ads. The engineer starts off by saying “Hello, I’m a PC, and I’ve been made into a stereotype.” There will be celebrity cameos by Eva Longoria, Deepak Chopra, Pharrell Williams, and of course Mr. Bill Gates himself. No sign of Seinfeld.
However, the main focus of the ads will be fast-paced testimonials of Microsoft customers. The ad agency handleing the $300 million ad campaign is Crispin Porter & Bogusky, who specialize in counterattack ads. For what it’s worth, in my opinion Microsoft appears to be getting desparate and is doing anything to slow Apple’s growing popularity and market share. This isn’t the mid-90’s anymore Microsoft, you have competition now!
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TAGS: Bill Gates
