The UK advertising standards watchdog has banned an Apple advert for the iPhone 3G because they say people complained the advert was misleading with regards to the speed of the device. Apple’s advert, showing the iPhone 3G load news pages and Google Maps, both taking just fractions of a second to appear, repeatedly claimes the 3G is “really fast.”
The Advertising Standards Authority (ASA) recieved 17 complaints about the advert and said it must not appear again in the same form. It said the advert was likely to lead people to believe that the device actually operated at the speeds shown. The watchdog concluded: “because we understood that it did not, we concluded that the ad was likely to mislead.”
Apple UK had said that the advert’s claims were “relative rather that absolute in nature,” implying that speeds of the iPhone 3G were indeed “really fast” compared to those of its predecessor – the iPhone 2G. Apple also put a notice at the bottom of the advertisement that read: “Network performance will vary by location.”
Check out the US version of the advert here.
[ Source ]
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TAGS: Apple, iPhone 3G, UK
