In a shocking move (ok, after some thought this move isn’t really that shocking) Apple has announced that this will be the last year they will exhibit at MacWorld. Apple has been pulling back on shows for some time, I suppose it just comes as a bit of a stunner to think they will be […]
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Apple Announces Its Last Year Exhibiting at Macworld

In a shocking move (ok, after some thought this move isn’t really that shocking) Apple has announced that this will be the last year they will exhibit at MacWorld. Apple has been pulling back on shows for some time, I suppose it just comes as a bit of a stunner to think they will be pulling out of the MacWorld Expo… But it’s true. I’m left scratching my head on this one. Will anyone attend MacWorld in 2010? Or will the 2009 edition be the end of it!?

At any rate, below is the official release from Apple:

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

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Thanks Dan!

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