Techcrunch has got a great post up tonight, from guest author Noel Hartshorn, who is the developer of the i-Doodz app for iPhone. Here’s the Techcrunch intro to his post, which is a sort of straight-from-the-trenches view of how the App Store experience has been: Noel Hartshorn (left in the picture) is a 37 year […]
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Recommended: Newbie iPhone Dev’s App Store Tale from the Trenches

Techcrunch has got a great post up tonight, from guest author Noel Hartshorn, who is the developer of the i-Doodz app for iPhone. Here’s the Techcrunch intro to his post, which is a sort of straight-from-the-trenches view of how the App Store experience has been:

Noel Hartshorn (left in the picture) is a 37 year old Wales (UK) based iPhone developer, working in partnership with illustrator Dennis Harrison (on the right). Formerly a contract technical writer, Noel became one of the many casualties of the global economic crisis. With the IT contract market in decline, and with a lot more time on his hands than anticipated, Noel decided to take the plunge into iPhone development. This is his story.

The article is a very interesting – and very funny – look at how things went from looking for iPhone devs to make an app for these guys, to realizing their budget wouldn’t cover that and they’d have to do it themselves, to the vagaries of App Store pricing strategies. It’s told with much style and wit …

Next, the tried and trusted Lite version strategy. Tried and trusted?! Despite the description of our no-cost Lite version stating its inadequacies, it received the apparently to-be-expected ‘needs more! ‘, ‘is that it?! ‘ and ‘it should have . ‘ comments. It seems all apps should be free and make you cups of tea whilst implementing global peace and eradicating Third World debt. Our Lite version does none of that. It simply provides a taster of the paid version. Apparently, this was naïve.

I won’t spoil too much here, but it’s a great read, especially for aspiring iPhone devs, as it sounds like Noel and his partner will be sticking round in the App Store for a while. Here’s wishing them very good luck with that too. Check out Noel’s full post HERE

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