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Recommended: A Developer’s Perspective on Whether Cheaper Is Better In The App Store


As I ‘ve mentioned here before, Ilium Software are one of my favorite mobile software publishers, and I ‘m a big follower of their blog site as well “ which has consistently good content on lots of mobile topics.

Today, Marc (their Product Manager) has a very good post up on whether cheaper really is better “ for anyone “ in the App Store.  I find his post “ and his thoughts “ interesting because Ilium has been producing mobile software for upwards of 10 years, and they ‘ve been successful at it across the full range of mobile platforms. 

Marc is also quick to point out that Ilium is successful on the iPhone OS “ so his words are not any sort of bitter, ‘we couldn ‘t crack that one ‘ sort of whinge.

We have mobile device applications for sale ranging from $29.95 to Free, and frankly we ‘re doing great. The AppStore is no exception. The iPhone and iPod touch have been great platforms for us. I say this because I don ‘t want what I say below to be taken as ‘He ‘s just bitter because he didn ‘t succeed. ‘ We have succeeded, and we ‘re pretty dang happy with how things are going.

Here are a couple quick examples of interest from Marc ‘s post:

On some of the ‘overnight success stories ‘ we ‘ve heard

$.99 Apps Make $500K!!!!!
Yep, and a kid playing guitar at his high school can become a rock star. These stories (like the Trism Tale) make fantastic press, but just like the music industry, professional sports, and Hollywood, those are the exceptions, not the rules. The majority of folks will never sell enough of their 99 cent app to even turn a profit, much less make it to the ‘big time. ‘

On how no profit (for the developer) will generally mean no updates

No Profit = No Updates
AppStore bargain prices worry me. Although a low price might seem like the best deal, don ‘t expect to see your favorite cheap app get many updates as the years roll on. This is probably fine for small, casual games, but what about an information manager that you spend a lot of time entering data into? Do you want to switch software every year or two? What does an hour of re-entering data into an app cost you time wise? More than the 10 bucks to buy something more stable?

OK, end of spoiling.  You should wander over HERE to check out Marc ‘s full post, and maybe even throw in your .02 on this subject.

Marc raises lots of good points “ and I agree with nearly all his thoughts on this “ though I do feel more convinced that the iPhone platform will provide a thriving marketplace for top quality mobile apps for many, many years to come “ shocker, eh?  🙂

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