Here ‘s a great promo idea from a group of iPhone developers. Jason Jacobs “ one of the developers of the RunKeeper iPhone app “ is going to attempt to run the Boston Marathon tomorrow wearing an iPhone costume that shows off RunKeeper on its ‘screen ‘.
The idea came from a group of social media students at Emerson College, who were asked by the staff at FitnessKeeper (makers of RunKeeper) to come up with a marketing strategy to give the program an extra push in the App Store.
I think it ‘s a great idea “ and hope Jason does well in the marathon and that the app gets a big bump in the store
You can see more background on all of this “ including Jason ‘s struggles with injury leading up to the race “ in a good video at:
http://www.runkeeper.com/marathon
Via: TUAW
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