AppleInsider is reporting that Apple may be in development of something called “active packaging”. The article starts by explaining the current role packaging plays, stating that the outside is to help customers make an informed purchase, while the inside of the package is intended to prevent damage to the product while in transit. This limits […]
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Apple Developing "Active Packaging" For iPods and iPhones

AppleInsider is reporting that Apple may be in development of something called “active packaging”.

The article starts by explaining the current role packaging plays, stating that the outside is to help customers make an informed purchase, while the inside of the package is intended to prevent damage to the product while in transit. This limits user interaction with the product while it is in it’s packaging.

Apple hopes to change that with “active packaging”. This “active packaging” would allow the device to receive power and firmware updates, while displaying videos, all while sitting on a store shelf. The power and data could be delivered to the device with with a cable or through wireless techniques.

All of this would be delivered to the appropriate ports on the device via connectors molded into the the package “backing”.

The article goes into, almost tedious detail on the many options Apple has for transmitting power and data to the devices. You can read the full article here.

Apple does apparently hold serveral patents on this technology. It also appears that this is only in the “conception” stage of development, and may be some time before we see this packaging on store shelves.

I think this sounds really futuristic, and what better company to bring us the future than Apple?

Images courtesy of AppleInsider

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