Financial Times is reporting that Apple is working with the four major music labels to bundle new interactive booklets, sleeve notes and other interactive features to spur whole album downloads in the iTunes Music store. Digital downloads are a popular means of acquiring music. That said, most downloads are individual tracks and not entire albums. If […]
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Apple With Help of Record Labels to Bundle Interactive Booklets with Albums on iTunes?

Financial Times is reporting that Apple is working with the four major music labels to bundle new interactive booklets, sleeve notes and other interactive features to spur whole album downloads in the iTunes Music store.

Digital downloads are a popular means of acquiring music. That said, most downloads are individual tracks and not entire albums. If this rumor would come to fruition, it would be used as an incentive for customers to download entire albums, instead of single tracks. All of this is rumored to have a September launch alongside the iPod refresh and possible tablet release.

Here’s an excerpt:

It’s all about re-creating the heyday of the album when you would sit around with your friends looking at the artwork, while you listened to the music,” said one executive familiar with the plans.

Consumers would be able to play songs directly from the interactive book without clicking back into Apple’s iTunes software, executives said. “It’s not just a bunch of PDFs,” said one executive. “There’s real engagement with the ancillary stuff.”

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