Snow Leopard Launch Sales Double That of Leopard Launch
Market research firm NPD is reporting that Mac OS X 10.6 Snow Leopard sold twice as many copies in its first two weeks of sale, than Leopard did in its first two weeks of sale back in October of 2007. In addition, Snow Leopard sold four times faster than Mac OS X Tiger in 2005.
“Even though some considered Snow Leopard to be less feature-focused than the releases of Leopard or Tiger, the ease of upgrading to Snow Leopard and the affordable pricing made it a win-win for Apple computer owners – thus helping to push sales to record numbers” said Stephen Baker, vice president of industry analysis at NPD.
The report also notes that Snow Leopard didn’t lose as much momentum as Leopard and Tiger in their second week of sales. Snow Leopard only dropped 25% in its second week of sales, compared to Tiger and Leopard’s 60% drop in second-week sales. Lastly, Snow Leopard sold an amazing two million copies in its first weekend of sale.
I have no numbers to back this up, but I’m guessing a lot of this has to do with $29 bargain price. Also, as sales numbers suggest, a lot of people have bought Macs since the release of both Tiger and Leopard, creating a large market for potential upgrades.