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Recommended: Ellen’s Thoughts on ‘The Apple Difference’


As I ‘ve mentioned many times before here, I am a long-time fan of Ilium Software “ their mobile apps on various mobile platforms, their devotion to great customer service, and the fine folks who make up their small team.

I ‘m also a huge fan of soaking up the wisdom of Ellen and Marc and others at Ilium when they get talking about the mobile apps arena in general “ as Ellen did yesterday in her blog post titled ‘The Apple Difference ‘.

Here are just a few excerpts from the post:

I recently found some notes and tasks from March 2008 “ 18 months ago “ and it really brought home to me how Apple has changed the mobile software world.

Our biggest problem at that time was that people didn ‘t know they could buy programs for their smartphone or PDA. Apple ‘s fixed that one “ even people who don ‘t own a mobile device know ‘there ‘s an app for that ‘.

This is so true.  Back in my Windows Mobile days, the percentage of people I knew (in ‘real life ‘ as opposed to online) who had any awareness at all of mobile applications was very, very near zero.  By now, that ‘s all been turned on its head “ nearly everyone I have contact with is aware of mobile apps. 

We ‘re selling software for prices that we wouldn ‘t have even considered 18 months ago. While desktop app prices haven ‘t changed, the ’99 Cent ‘ pricing model of the App Store places mobile app prices at about 5% of what they used to be.

Mobile developers ‘ expectations of software distribution have completely changed as well. While we used to accept a distributor taking a commission of 60% of an app ‘s price (not happily, but we did accept that, having no good alternatives), 30% is now a de facto standard. And audience numbers that would have made us pretty excited in the past now seem pretty minor.

Like many of you, I can certainly recall the days of regularly paying $10, $20, and even $30 for mobile apps on Windows Mobile.  It is amazing to see how much the playing field has changed in such a relatively short time.

What Apple ‘s changes have put in motion isn ‘t going to go away. I fully expect the next year will bring more and more demands on mobile developers, and more and more changes “ big ones “ in the mobile market.

Again, I agree wholeheartedly.  I think the smartphone arena has two major eras, Before iPhone and After iPhone “ and the After iPhone era is going to continue to see big and exciting changes.  Here ‘s hoping that the best and smartest developers, like Ilium, will remain a leader through all the changes.

Anyway, enough of my rambling; Ellen ‘s full post is well worth a read.  Check it out HERE.

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