MediaMemo is reporting that Apple has pitched the idea of a monthly subscription-based service to a number of TV networks. If an agreement is struck, it would allow Apple to deliver network content through iTunes, and in effect replace consumers’ cable television subscriptions. Apple isn’t tying the proposed service to a specific piece of hardware, […]
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Apple Pitching "All you can eat" Subscription Plans to TV Networks?

itunes1.jpgMediaMemo is reporting that Apple has pitched the idea of a monthly subscription-based service to a number of TV networks. If an agreement is struck, it would allow Apple to deliver network content through iTunes, and in effect replace consumers’ cable television subscriptions.

Apple isn’t tying the proposed service to a specific piece of hardware, like its underwhelming Apple TV box, or its long-rumored tablet/slate device. Instead, it is presenting the offer as an extension of its iTunes software, which already has a huge installed base: A year ago, Apple said it had 65 million iTunes customer accounts.

A so-called “over the top” service could theoretically rival the ones most consumers already buy from cable TV operators — if Apple is able to get enough buy-in from broadcast and cable TV programmers.

Additionally, Apple reportedly plans to launch this service sometime early next year, however no networks have signed onto to the plan. The networks themselves aren’t displeased with the idea, but are hesitant to sign on in fear of damaging relations with cable companies that carry their content.

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