Billboard is reporting that Apple has introduced a new section of the iTunes store dedicated to “Music Movies”(iTunes Link) This new section focuses on content like music documentaries, movie musicals, and concert films. Additionally, it is being reported that Apple is looking to bring movie-themed video content to the iTunes Store prior to that same […]
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"Music Movies" Now Available in iTunes Store

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Billboard is reporting that Apple has introduced a new section of the iTunes store dedicated to “Music Movies”(iTunes Link) This new section focuses on content like music documentaries, movie musicals, and concert films. Additionally, it is being reported that Apple is looking to bring movie-themed video content to the iTunes Store prior to that same content’s release on DVD.

The most visible change to the iTunes service will be a Music Movies landing page dedicated to music films such as concert movies, documentaries and music-focused feature films. Additionally, Apple plans to negotiate exclusive access to new music-themed movies to make them available for home distribution on iTunes before the physical DVD makes its way to retail shelves or rental stores.

Billboard goes on to report that Apple is already taking pre-orders for It Might Get Loud (iTunes Link), an upcoming music documentary.

The company hopes to increase video sales on iTunes in part by luring music consumers to its library of music-themed movies. While Apple has not released any specific figures, it sells far more music than videos, and hopes to create a strong bridge between its music catalog and its video catalog by focusing on content that appeals to music fans.

The reason for all of this? Well, the report says DVD sales have seen a recent decline, and Music DVDs have seen an even greater decline. This has brought about a 50% decline in revenue from 2007-2008. This means Apple is in a prime position to offer digital media as more and more consumers move away from all types of physical media.

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