I guess this is maybe something that ‘s been getting coverage for quite a while, but I ‘ve only just started taking notice of it more lately.  Smartphone launch weekends now seem to get coverage in the ‘tech blogosphere ‘ that ‘s very similar to mainstream reporting of a blockbuster movie ‘s opening weekend at the box office.

Launches for new iPhone models, the Palm Pre, the Droid, and others get lots of this sort of coverage.  And some of their TV ads leading up to launches are getting more like movie trailers.  Who would ‘ve thought a few years back that smartphones would have all this hype and glitz surrounding them?

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