ifoAppleStore is reporting that Apple has unveiled it’s Upper West Side retail store located in New York City, which is slated to open on Saturday Morning. At night the store is a beacon visible for several blocks, especially for those approaching by car or on foot from the south. The glow of the ceiling lights, […]
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Apple Reveals Upper West Side Store. Retail Strategy Shifting to Larger "Significant Stores"?

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ifoAppleStore is reporting that Apple has unveiled it’s Upper West Side retail store located in New York City, which is slated to open on Saturday Morning.

At night the store is a beacon visible for several blocks, especially for those approaching by car or on foot from the south. The glow of the ceiling lights, the backlit logo and the back-lit wall graphics are brighter than anything on Broadway. As you approach closer, the towering height of the storefront becomes apparent. Once in front of the building, you realize that Apple opted not to create another Boston or Regent Street (London) store, with a mezzanine level. They took the Scottsdale Quarter (Arizona) store and did it one better — this single space is about two and one-half times the volume of the Scottsdale building, and with a second level hidden away below ground like Fifth Avenue (NYC).

Workers have been finishing last minute preparations before the store opens on Saturday. Speaking of Saturday, Apple plans to open their second French store in Montepellier, and another opening Chermside, Australia.

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Also, check out the ifoAppleStore gallery of the store.

In addition to the news of the upcoming openings, Gizmodo is reporting on several clues Apple SVP of Retail Ron Johnson at the media preview held at the Upper West Side store prior to it’s opening. He suggested Apple is aggressively moving forward on store openings, and will be opening more “significant stores,” meaning Apple will open more large iconic stores like the famous 5th Avenue store in New York.

Apple realized they were going too small with their stores, so now all of their stores will be at least “three tables wide.” In other words, they’re going to be bigger. They’re also going to be opening more stores next year, more like 50. More of them will be “significant stores,” iconic ones like the Fifth Ave. store with the Apple Cube. And they’ll be going more international, adding stores all over Europe, like the UK, Paris and two in Shanghai getting those “significant stores.”

Lastly, Johnson noted that the company’s retail stores bring in around $26 million in yearly revenue which is just below the yearly revenue of Macy’s, Target, and Best Buy. The catch is that Apple’s stores on average are smaller, meaning they have 5x the revenue per square foot than does Best Buy. Also, when asked about Microsoft’s retail stores, Johnson simply said: “It’s nice to have a 10-year head start.”

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