According to MacRumors, it appears Apple is increasing it’s efforts in the mobile gaming market. As MarRumors points out, Apple has been positioning the iPhone and in particular the iPod touch as gaming devices. So much so, that even Steve Jobs admitted to it to the New York Times. ?Originally, we weren?t exactly sure how […]
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Apple Hiring iPhone Game Developer, Focusing in on Gaming?

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According to MacRumors, it appears Apple is increasing it’s efforts in the mobile gaming market. As MarRumors points out, Apple has been positioning the iPhone and in particular the iPod touch as gaming devices. So much so, that even Steve Jobs admitted to it to the New York Times.

?Originally, we weren?t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine,? he said. ?We started to market it that way, and it just took off.”

Within the past few weeks, Apple held a “game day” for certain members of the media, where they demonstrated upcoming games such as Star Wars Trench Run, and Skies of Glory. As a matter of fact, Apple has gained enough momentum in the gaming market as to attract high-profile game developers such as John Carmack, founder of id Software.

Carmack:

?I think mid- to long-term it?s a significant threat,? he says. ?I don?t carry a DS or a PSP around, but I?ve got my iPhone everywhere. So if it plays good games, I?m less likely to pick one of the others up. … I think the stars could align and it could start to eclipse those other systems in terms of unit sales.?

Carmack plans to move their focus away from other mobile phone platforms and focus entirely on the iPhone.

Lastly, Apple is now looking to hire a game developer with “3-4 years of video game development experience”, and has shipped at least one high profile title in their career. Remember, Apple recently hired Graeme Devine, a lead designer of Halo Wars. This may indicate an increased interest on Apple’s part, of in-house game development.

To date, Apple has only shipped one game and that is Texas Hold’em.

Story courtesy of MacRumors.

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