Bloomberg is reporting that Apple had approached the mobile advertising company, AdMob regarding an acquisition of the company by Apple. These talks reportedly took place just prior to Google’s acquisition of AdMob for $750 million in stock options. AdMob Inc. was approached by Apple Inc. about an acquisition before the company agreed to a $750 […]
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Apple Had Considered an AdMob Acquisition

admob.gifBloomberg is reporting that Apple had approached the mobile advertising company, AdMob regarding an acquisition of the company by Apple. These talks reportedly took place just prior to Google’s acquisition of AdMob for $750 million in stock options.

AdMob Inc. was approached by Apple Inc. about an acquisition before the company agreed to a $750 million offer from Google Inc., according to people familiar with the matter.

Apple contacted AdMob a few weeks before Google made its bid, said one of the people, who declined to be identified because the negotiations weren’t public.

It is unknown how serious Apple was about acquiring AdMob, but if true, and Apple had acquired AdMob, this would be yet another encroachment by Apple into Google’s business.

Buying AdMob would have allowed Apple to expand into online advertising, a strategy that Nokia Oyj is pursuing, Weide said.

“If a lot of traffic goes through my devices, why can’t I become the middleman that serves ads against that inventory?” Weide said. “AdMob would have allowed them to do that quickly.”

I think this is an area definitely worth watching. Things are beginning to heat up between Apple and Google. If this does rupture into corporate war, it will be a mess. Remember the Microsoft/Apple feud of the early 1990’s? Yeah, imagine that, but far worse.

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