Betanews is reporting on data from NPD a market research firm, which shows that Apple grabbed 48% of the U.S. PC industry’s revenue in October. In October, Mac US retail desktop computer revenue share was 47.71, percent up from 33.44 percent a year earlier, according to NPD. It’s a stunning number, given just how many […]
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Apple Rakes In Nearly Half of All Desktop Industry Revenue

Betanews is reporting on data from NPD a market research firm, which shows that Apple grabbed 48% of the U.S. PC industry’s revenue in October.

In October, Mac US retail desktop computer revenue share was 47.71, percent up from 33.44 percent a year earlier, according to NPD. It’s a stunning number, given just how many Windows PC companies combined command so much more market share, while competing for the same revenue share.

NPD analyst Stephen Baker points out that Apple’s recent desktop refreshes and slumping Windows PC sales ahead of the Windows 7 launch were likely contributors to Apple’s performance in October, and also expects this trend to subside shortly, even though Apple was grabbing 45% of revenue as far back as April of this year.

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NPD goes on to say that Apple’s huge portion of revenue compared to their market share, comes from the Mac’s higher average selling prices, which are often three times that of an average Windows PC.

One factor helping Apple is average selling price. The Mac maker has largely chosen not to compete with Windows PC manufacturers below $1,000. While price wars continue at the low end among Windows PC manufacturers, Apple’s entry-level iMac starts at $1,199. True, Apple offers the Mac mini for $599 or $799, but the ASP is considerably higher than comparably priced Windows PCs. Low-cost Windows PCs typically come with monitor, keyboard and mouse, which are all extra-cost items for Mac mini unless the buyer uses existing gear.

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Worth noting, is that Apple’s revenue share isn’t as large in the laptop segment, where they only have 34% revenue share.

Now, before you go off thinking Apple is ripping you off, actually handle their products, and then handle the generic PC manufacturers products. You’ll notice a difference right away. Apple’s products don’t squeak, they aren’t loud, they are tasteful. PCs have a utilitarian look and feel to them, and that is the market they serve. Granted Apple does have a small premium on their machines that they could shave off, but regardless of price you are paying for the quality.

Another point worth making is that these numbers go on to further prove the point that Apple isn’t targeting market share, they are targeting revenue share.

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