The Daily News, a local paper for Palo Alto, California is reporting that Apple has filed planning documents for a new retail store for that area. Apple is calling it “a new prototype for the company.” Apple has not been directly associated with the project, but several sources claim that the company is behind this. […]
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New Prototype Apple Stores Coming Soon?

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The Daily News, a local paper for Palo Alto, California is reporting that Apple has filed planning documents for a new retail store for that area. Apple is calling it “a new prototype for the company.” Apple has not been directly associated with the project, but several sources claim that the company is behind this.

As for the documents, they indicate that the store will be located two blocks from and 50% larger (10,700 square feet) than Apple’s current retail store in Palo Alto. The ground floor will be nearly transparent, while the ceiling will have large skylights that allow trees to grow through it.

“The proposed store is a new prototype for the applicant,” the developers wrote in a memo to the city. “Fully half the function of the store serves to provide education and service to business as well as customer patrons in addition to product sales. The store is a commons for the applicant’s community to gather.”

The memo adds that the transparent glass front “dissolves the boundary that traditional store facades create. By not breaking the horizontal ground plane of the sidewalk with opaque wall or landscape element, for example, the street is made part of the store’s interior; the pedestrian is in the store before entering it.”

I think this is a good time to recall the statement from Senior Vice President of Retail Ron Johnson, when he said late last year that Apple was going to shift it’s efforts into making larger more iconic stores, because the company’s current smaller retail outlets can’t handle the large influx of customers.

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