Financial Times is reporting that Apple has been pushing TV networks to lower the prices of their content on the iTunes store, in an effort to bolster what Apple considers low sales of TV episodes. This move would reportedly cut episode pricing in half from the current $1.99 to a new price of $.99. The […]
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Apple Pushing Networks to Lower TV Content Pricing on iTunes?

itunes1.jpgFinancial Times is reporting that Apple has been pushing TV networks to lower the prices of their content on the iTunes store, in an effort to bolster what Apple considers low sales of TV episodes. This move would reportedly cut episode pricing in half from the current $1.99 to a new price of $.99.

The plan is seen as an integral part of the iPhone maker’s strategy for the tablet computer, which it is expected to unveil tomorrow.

However, networks are resisting the move as they fear a repeat of the music industry’s pact with Apple in 2003 to sell individual songs for 99 cents on iTunes. The price helped to simplify and boost downloads of digital music but dented album sales .

The report goes on to claim that Apple has been more concerned with print publishers ahead of tablet launch, but Apple will soon be turning their attention once again to the television networks hoping that the tablet will be a suitable platform to leverage against TV networks.

It’s also worth re-mentioning that Apple is rumored to be working on “best of television” packages of TV content that would in effect replace the need for cable TV subscriptions.

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