Financial Times is reporting that Apple will begin a trial at the iPad launch lowering the prices of some TV iTunes downloads to $1 from the current pricing of $1.99. This trial will start in April. Also worth noting is that Financial Times previously reported that Apple was negotiating with TV networks to lower content […]
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Apple Ready to Test Lower Prices for Some TV Downloads

itunes1.jpgFinancial Times is reporting that Apple will begin a trial at the iPad launch lowering the prices of some TV iTunes downloads to $1 from the current pricing of $1.99. This trial will start in April. Also worth noting is that Financial Times previously reported that Apple was negotiating with TV networks to lower content pricing. It appears that some of them went along with the plan.

Some television networks agreed to the lower prices after months of negotiations, and having initially resisted Apple’s push. Media executives are under pressure from declining DVD sales and cut-rate rental services such as Redbox, that offer rental DVDs for $1.

It is not yet clear which or how many of the US free-to-air and pay-television networks have agreed to the lower pricing. Some media executives said they have not been approached with the new prices.

Apple is also rumored to be looking into “best of TV” monthly subscription packages intended to ultimately replace cable providers.

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