Apple was ranked third in Bloomberg BusinessWeek’s fourth annual customer service rankings that was released last week. Apple came in behind L.L. Bean and USAA, making this a new high for the company. The data from the report came from both J.D. Power (customer satisfaction firm) and a survey from a 1000 of Bloomberg BusinessWeek’s own readers. Apple scored an A+ ratings for both “quality of staff” and “efficiency of service”.
The company’s sleek devices and user-friendly software aren’t its only innovations. Appointments at Apple’s (AAPL) “Genius Bars” and its roving in-store checkout clerks are just two ways the company has pioneered new approaches to customer service. The iPhone maker is likely got a bump this year as more companies created customer-friendly apps for their own services, helping to burnish Apple’s customer service brand.
The only other computer company to make the list was Dell, which ranked at #23 out of 25. Other interesting numbers from the report are the number of respondents who said they would “definitely recommend” the Apple brand (66%) and “definitely repurchase” from Apple (58%).
For comparison, Apple ranked 20th last year, 21st in 2008, and 18th in 2007. That’s a hell of a jump by any measure.
Chart courtesy of BusinessWeek.
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