Apple was ranked third in Bloomberg BusinessWeek’s fourth annual customer service rankings that was released last week. Apple came in behind L.L. Bean and USAA, making this a new high for the company. The data from the report came from both J.D. Power (customer satisfaction firm) and a survey from a 1000 of Bloomberg BusinessWeek’s […]
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Apple Ranked Third for Customer Service Rankings

Apple was ranked third in Bloomberg BusinessWeek’s fourth annual customer service rankings that was released last week. Apple came in behind L.L. Bean and USAA, making this a new high for the company. The data from the report came from both J.D. Power (customer satisfaction firm) and a survey from a 1000 of Bloomberg BusinessWeek’s own readers. Apple scored an A+ ratings for both “quality of staff” and “efficiency of service”.

The company’s sleek devices and user-friendly software aren’t its only innovations. Appointments at Apple’s (AAPL) “Genius Bars” and its roving in-store checkout clerks are just two ways the company has pioneered new approaches to customer service. The iPhone maker is likely got a bump this year as more companies created customer-friendly apps for their own services, helping to burnish Apple’s customer service brand.

The only other computer company to make the list was Dell, which ranked at #23 out of 25. Other interesting numbers from the report are the number of respondents who said they would “definitely recommend” the Apple brand (66%) and “definitely repurchase” from Apple (58%).

For comparison, Apple ranked 20th last year, 21st in 2008, and 18th in 2007. That’s a hell of a jump by any measure.

Chart courtesy of BusinessWeek.

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