Who woulda thunk that Apple ‘s new shift in App Store policy “ the one that now has them banning ‘overtly sexual ‘ apps from the store “ would end up causing controversy, ridicule, and daft decisions and decision reversals when it comes to individual apps affected by it? Sure enough, just a few days […]
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Shocker: New App Store ‘Sexy Apps’ Policy Causing Ridiculous Rejections, Reversals, and Plenty of Criticism

Simply Beach iPhone app

Who woulda thunk that Apple ‘s new shift in App Store policy “ the one that now has them banning ‘overtly sexual ‘ apps from the store “ would end up causing controversy, ridicule, and daft decisions and decision reversals when it comes to individual apps affected by it?

Sure enough, just a few days after the new policy started being put into practice it is causing lots of controversy and, in typical App Store style, providing some fine entertainment due to dopey decisions in applying it.

Just today, here are some of the things I ‘ve noticed in this area:

— A scathing and well-written article by MG Siegler at TechCrunch, telling Apple all about the biggest source of porn on the iPhone: Apple, There ‘s Pornography On My iPhone. The App Is Called Safari. You Made It

— Bikini-clad girls are banned, shirtless guys washing cars are not: So Apple Bans Girls In Bikinis, But A Shirtless Gay Dude Washing A Car Is OK?

— Bikini-clad girls (or those wearing less) are not banned if they ‘re from ‘well-known companies ‘ like Sports Illustrated or Playboy: Phil Schiller responds to sex app purge

— In amidst all the 5,000 plus apps banned under the new policy was an innocuous looking app called Simply Beach (shown in the screencap top of this post) from a UK seller of swimsuits.  That (stupid) decision has now been reversed and the app is back in the App Store: Apple quietly reinstates swimwear iPhone application

And that ‘s just one day ‘s worth of fun and games generated by this latest App Store policy shift. I ‘m sure there will be plenty more of this kind of news over coming weeks, until whenever the next switch or adjustment to this policy comes.

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