The New York Times is reporting that TV networks are still resisting Apple’s planned push to cut prices of TV shows from the current $1.99(standard definition) to $.99. The report suggest that networks continue to display skepticism in the this plan, even thought there have been rumblings that some networks are participating in a trial […]
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TV Networks Pushing Against Apple's Plan to Lower Episode Pricing

The New York Times is reporting that TV networks are still resisting Apple’s planned push to cut prices of TV shows from the current $1.99(standard definition) to $.99. The report suggest that networks continue to display skepticism in the this plan, even thought there have been rumblings that some networks are participating in a trial of lower priced content the will launch alongside the iPad.

Television production is expensive, and the networks are wary of selling shows for less. They are equally wary of harming their far more lucrative deals with affiliates and cable distributors, who may feel threatened by online storefronts like Apple’s and those operated by Amazon, Microsoft and Sony.

But the networks do not want to ignore the 125 million customers with credit cards who have iTunes accounts, either. “We’re willing to try anything, but the key word is ‘try,’ ” said a TV network executive who requested anonymity because his company had declined to comment publicly on talks with Apple.

CBS CEO Leslie Moonves has made comments that hint at CBS’s participation in the trial. PBS is currently running at three-week dry run, offering some of their children’s shows at $.99.

It is also worth mentioning that Apple has been rumored to be working on an “all you can eat” TV content subscription service.

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