The New York Times has posted a piece wherein Apple’s Phil Schiller, Senior Vice President of Marketing, explains the recent purge of overtly sexual apps from the App Store. “It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents […]
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Apple's Phil Schiller Speaks Up Regarding the Recent Purge of "Adult" Apps from the App Store

The New York Times has posted a piece wherein Apple’s Phil Schiller, Senior Vice President of Marketing, explains the recent purge of overtly sexual apps from the App Store.

“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see,” Mr. Schiller said.

Schiller was then asked about the developers affected by this policy change, he responded by saying that developers are important, but ultimately they “have to put the needs of the kids and parents first”. It is being speculated that this policy shift was intended to “clean up” the App Store prior to the iPad release, seeing as the device is aimed at families and classrooms.

Schiller goes on to explain why “well-established” brands (like the Playboy app) are still allowed to display “adult” content in the App Store.

“The difference is this is a well-known company with previously published material available broadly in a well-accepted format”

This still feels really ham-fisted to me.

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