From an Apple Insider article yesterday: Apple’s next update to the blockbuster iPhone handset is expected by one prominent analyst to have a lower total cost of ownership, and to also include new gesture-based functionality. Katy Huberty with Morgan Stanley maintains that the biggest barrier to greater iPhone adoption is the cost of the hardware, […]
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Lovely iPhone Rumor of the Day: Next Model to Have Lower Total Cost of Ownership

Feb 28th 2010 by

CostLargestBarrier

From an Apple Insider article yesterday:

Apple’s next update to the blockbuster iPhone handset is expected by one prominent analyst to have a lower total cost of ownership, and to also include new gesture-based functionality.

Katy Huberty with Morgan Stanley maintains that the biggest barrier to greater iPhone adoption is the cost of the hardware, followed by the service plan. The investment in the device has been its biggest issue in both developed markets like the U.S. and emerging ones like China.

But Huberty expects Apple to address that in June, by introducing a new model that will be economically friendly to even more consumers.

I imagine that to achieve this both Apple and AT&T (and other carriers) would have to give a little.  I can ‘t see a cost reduction being all on the price of the iPhone itself, or all on the data / overall plan costs.  Whatever way they slice it though, any costs reduction for the next model sounds good to me.

Via: Apple Insider

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