Amazon has released a free software application called Kindle for Mac which allows users to read Kindle eBooks (sold through Amazon) on their Mac.
“Kindle for Mac is the perfect companion application for customers who own a Kindle or Kindle DX,” said Jay Marine, director, Amazon Kindle. “For those customers around the world who don’t yet have a Kindle, Kindle for Mac is a great way to instantly access and read the most popular new releases as well as their old favorites.”
Kindle for Mac is free to download and allows users to read Kindle ebooks even if they don’t own a Kindle. As for customers who do own a Kindle, the Mac application will sync books marks and other things over the air so you never lose you place no matter where you are reading your content.
To me this shows that Kindle is in a panic over the impending iPad launch. The current Kindle models look outdated compared to the iPad and they know it. So, Amazon is looking to expand their Kindle ebook market however they can. That’s the same reason they have a Kindle iPhone application– for market share.
As for the application, it’s self-explanatory and overall pretty boring. It renders type ok, nothing to brag about. It just feels junky and rushed.
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