The Wall Street Journal is reporting that Apple is lowering the expectations for launch content on the iPad’s iBookstore seeing as Apple is still in the process of finalizing deals with content publishers. Specifically Apple has set aside things like newspapers, magazines, and textbooks so they can focus on content that will actually make it to the store by the April 3rd deadline.
Yet the company is still negotiating with media companies for a price cut on TV shows that people can download onto the device, said people familiar with the matter. Apple also hoped to work closely with newspaper, magazines and textbook publishers on new ways to digitally present print content on the iPad, but has for now put the effort on backburner in favor of focusing on other content, said one of those people.
The report goes on to say that potential partners are hesitant to sign a deal with Apple weighing the pro and cons of a new platform against other revenue stream ideas they have been working on.
From my point of view, it looks like “old-world” media is desperately looking for a way to revert things back to the way they used to be, back to a time when you had to buy a paper to get the news. If these media companies cannot get out of this way of thinking, then they will begin to lose market share.
I think this will play out much like the iTunes store of the App Store. Once publishers get a whiff of all the money being made on the iBookstore by earlier partners they’ll jump on board.
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