The New York Times is reporting that Apple has made a deal with Perseus Books Group to bring their content to the iBookstore. Perseus is an independent publisher and the largest distributor of independently published works.
Perseus Books Group, a large independent publisher that also distributes works from 330 other smaller presses including Grove Atlantic, Harvard Business School Press, Zagat and City Lights Books, signed a deal last week with Apple, following five of the six biggest publishers that have already signed agreements with Apple.
This deal resembles the other deals Apple has made with publishers wherein the publisher sets the price and Apple takes a 30% cut.
Tom Neumayr, an Apple spokesman, confirmed that it had signed a deal with Perseus. In an e-mail statement, David Steinberger, chief executive of Perseus, said, “We’re working with Apple to make books from The Perseus Books Group and the independent publishers we represent available on the iBookstore starting on April 3. As the leading provider of distribution services for independent publishers, including digital distribution through our Constellation digital service, Perseus is thrilled to be making our books available on the iPad.”
A new tidbit from this report states that Apple, requires as part of the deal, that other retailers are not allowed to undercut their prices. This “agency model” is gaining steam, and other publishers are in negotiations with the likes of Amazon and Barnes & Noble to adopt this model of sales.
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