MediaPost is reporting that Apple is preparing to introduce ‘iAd’ on April 7th, and is reportedly a “personalized, mobile advertising system”. It is believed that iAd was built off of the Quattro, which was a mobile ad company Apple snapped up in January for around $275 million. Little more is currently known about this development. […]
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Apple to Introduce 'iAd' a Mobile Ad Platform on April 7th?

MediaPost is reporting that Apple is preparing to introduce ‘iAd’ on April 7th, and is reportedly a “personalized, mobile advertising system”.

It is believed that iAd was built off of the Quattro, which was a mobile ad company Apple snapped up in January for around $275 million. Little more is currently known about this development.

“Everyone will be following this very closely,” says Josh Lovison, the mobile lead at Interpublic’s Emerging Media Lab, adding: “Given the way that Apple is able to package things up, with very slick presentations, it will be interesting to see what they do with that advertising.”

If this comes to fruition, the brewing war between Google and Apple would surly come to a head. Google is an advertising company at heart, and if Apple starts to encroach on their turf there will be trouble. In fact, it is believed Google bought Admob simply to keep it out of Apple’s hands.

With all that said, I’ll believe this whole “iAd” thing when I see it. It just feels like something “tacky” Apple would stay out of. Who knows, they may pull it off with their usual style.

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