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Apple CEO Says "Next Release [of Final Cut Pro] Will Be Awesome"

MacRumors is reporting that Apple has spent considerable time and energy refocusing Final Cut Pro for a more general audience, and away from the Pro market. Reportedly, Apple laid off several Apple employees working on Final Cut Pro, then reorganized the entire team and handed it to Randy Ubilos, the same developer who redesigned iMove in 2008.

AppleInsider is now reporting that Apple s aiming this new version to be “more appealing and useful to the needs of prosumers.”

Currently, Final Cut Pro is targeted at advanced professionals with a scaled down, less expensive Final Cut Express version sold to users who don’t need all of its high end features. Because Apple now primarily sells the Express version, the company wants to rethink Final Cut Studio and scale its overall development to better fit the majority of its customers.

MacSoda even sent Apple CEO Steve Jobs an email asking about Final Cut Pro’s development stage. Jobs answered:

We certainly do [care about Pro apps]. Folks who left were in support, not engineering. Next release will be awesome.

This is precisely why Apple SHOULD NOT buy Adobe. They would take apps like Photoshop and water them down and turn them into “Prosumer” apps, or “apps anyone can use.” Sure, Apple would do that, but the reason these applications aren’t easily accessible to many users is due to the fact that it requires expertise in a particular field to use them.

So, right now, Final Cut Pro is used by professionals, but it looks like Apple plans to dumb the app down and make it more “accessible,” and thus ruining the app for professionals.

A prime example of this is Aperture. It’s great for average users who needs an application with more power than iPhoto, but most professionals tend to use applications like Adobe’s Lightroom.

This move shouldn’t come as a surprise though. Apple hasn’t been paying their “pro” products much attention lately. Look no further than the languishing Mac Pro. It hasn’t seen an update in over a year.

So, Apple, don’t dumb this down too much, or you run the risk of alienating some of your most prized customers, the professionals.

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