MacRumors is reporting that RBC Capital analyst Mike Abramsky has now bumped his estimate of 2010 iPad sales from 5 million to 8 million, claiming that strong demand in the U.S. coupled with the impending international release of the device will easily push Apple to those numbers. In fact, Abramsky is predicting that 1.8 million iPads sold in the U.S. plus another 600,000 international sales, making 2.5 units projected to be sold this quarter.
iPad sales are currently pegged at 200,00 per week, which is nearly double the rate in which Macs are being bought.
Checks indicate that US iPad sales remain strong post-launch, driven by rising consumer visibility to iPad’s user experience, sustained PR/word-of-mouth marketing, 3G iPad launch, and broadening iPad apps/content. We believe Apple is now selling >200k iPads/wk, greater than US Macs (est. 110k Macs/wk) and just below US iPhone 3GS first qtr (246k/wk).
RBC goes on to show that the iPad also has a positive effect on accessories. Record numbers of “attach rates” are being seen as customers buy accessories for the new device. Abramsky estimates that accessories sales are adding 15-20% extra revenue for each device sold. That’s above the 6-10% seen for each iPhone and iPod sold.
RBC expects Apple’s stock to eventually settle around the $350 mark.
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