It’s showtime! Apple is kicking off their World Wide Developers Conference with the traditional keynote address given by Apple CEO Steve Jobs.
Here’s what’s happening:
10:00AM: Steve Jobs on stage.
10:02AM: Over 5200 attendees from 57 countries at the conference. Sold out in 8 days.
10:03AM “I want to give you some updates, and I want to start with the iPad. It’s changing the way we experience the web, email, photos, maps, video, you name it. It’s a whole new way to interact with the internet, apps, content and media.”
10:04AM “It is magical, I know it because I got this email: I was sitting in a café with my iPad, and it got a girl interested in me!.” “So there’s proof.” Huge cheers.
10:10AM iPad will be in 19 countries by the end of the year. 2 million have been sold so far. 8,500 native iPad apps, and 35 million downloaded to date.
10:11AM 5 Million iBooks downloaded in the first 65 days. iBooks has already grabbed 22% of total ebook sales.
10:11AM: “Publishers tell us that sales of there eBook sales are at 22% right now. 22% in iBooks. We’re making some changes today — notes, you can make notes right here, new bookmarks, and a new page displaying your notes and bookmarks.”
10:11AM “So PDF viewing built right in. That enhancement will be out later this month. So that is my update for the iPad.”
10:11AM “We’re also adding PDF viewing in the app. We’ve put a selector right up top, you can select PDFs, you get a whole new bookshelf. They just look gorgeous.”
10:12AM “Next, I’d like to talk about the App Store. Before I do that, I want to make something clear. We support two platforms: HTML5 — it’s a completely open, uncontrolled platform. And we fully support it.”
10:13AM: 15,000 apps submitted per week, 95% are approved within 7 days.
10:14AM “What about the ones we don’t approve? Well why is that? What are the reasons? 1: the app doesn’t do what you said it would. 2: It uses private APIs… and if they change the app will break… and the third reason? They crash.”
10:15AM Demo Time! Netflix on the iPhone and iPad.
10:19AM Zygna is now presenting Farmville for iPad. Yawn.
10:24AM: Activision takes the stage to Demo Guitar Hero for iPhone.
10:28AM: Steve is back. “I have a few great pieces of info to share with you this morning. Last week we crossed 5b downloads. This next thing is my favorite stat of the whole show. You know we give 70% of revenue to developers. So how much have we paid? To date? Just a few days ago we crossed $1b.”
10:28AM “And that’s what makes the app store the most vibrant on the planet. Not only for users but developers as well. Now I’d like to talk about the iPhone.”
10:29AM “There have been a lot of stats floating around, market research, studies. Some are okay, some are questionable. I’d like to give you two pieces of data. The first is a report that just came out from Nielsen. They said what is the marketshare in the US? RIM, #1 with 35%, iPhone, 28%, Windows 19%, Android 9%… Nielsen said we’re over three times the marketshare of Android.”
10:30AM “Here’s another one — mobile browser usage. iPhone is at 58.2%, and Android is at 22.7%… that may help you put things in perspective.”
10:30AM “So let’s get back to iPhone. In 2007 iPhone reinvented what we thought of as a smartphone. It’s hard to remember what it was like. It was really different before the iPhone.”
10:31AM “It started to change things. In 2008 we added 3G and the App Store, in 2009 the 3GS was twice as fast, and we added some other cool features like video… in 2010 we’re going to take the biggest leap since the original iPhone.”
10:31AM “We’re introducing iPhone 4.”
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10:31AM “Now, this is really hot. There are over 100 new features, but I’m going to cover 8. The first one? An all new design.”
10:32AM “I don’t know if you’ve ever seen this.” “You ain’t seen it…”
10:32AM “You gotta see this in person. This is beyond the doubt, the most precise thing, and one of the most beautiful we’ve ever made. Glass on the front and back, and steel around the sides. It’s like a beautiful old Leica camera.”
10:33AM “And it’s really thin. This is the new iPhone 4.”
10:33AM “As a matter of fact, it is the thinnest smartphone on the planet.”
10:33AM “It is 24% thinner than the iPhone 3GS.”
10:33AM “Here are the volume controls… we have a front facing camera, micro SIM tray, camera and LED flash on the back…”
10:34AM “Bottom, mic, top, headset jack, noise cancellation mic…”
10:35AM “This doesn’t look like Apple… what are these lines? They are part of the primary structural elements of the phone… this is part of brilliant engineering. It uses the band as part of the antenna system!”
10:35AM “It’s never been done before.”
10:36AM “It’s the thinnest smartphone ever. Stainless steel, glass on the front and back. Extraordinary build quality. I don’t think there’s another consumer product like this. So this is our all new design for the iPhone 4. And that’s the first one.”
10:36AM “Second one, this is a biggie. Something we call the Retina Display. What’s that? In any display there are pixels. We dramtically increased the pixel density, Four times the amount.”
10:37AM “Because we have four times as many pixels, we get really, really sharp text. Now the retina display as 326 pixels per inch.
10:38AM “People haven’t even dreamed about a display like this. But there’s more — it turns out there’s a magic number that is right around this ppi that when you hold it away from your face… all of sudden things start to look like continues curves. Like text in a fine printed book.”
10:38AM “We are comfortably over that limit. Here’s a normal display on the left, and the RD on the right. Can you see it?”
10:39AM “Once you use a Retina Display, you can’t go back. When you get to character based languages it’s also striking. And it’s not just text. It’s images and video as well.”
10:39AM “So I’d like to show this to you live. I have a 3GS here, and I’ve got a new iPhone 4.”
10:44AM Bang! 960 x 640 display.
10:44AM 800:1 contrast ration, 4x better than the 3GS
10:45AM IPS technology — “Quite a bit better than OLED.”
10:45AM 3.5 inch display.
10:45AM 78% of the pixels on iPad.
10:46AM “It makes it so your apps run automatically on this, but it renders your text and controls in the higher resolution. Your apps look even better, but if you do a little bit of work, then they will look stunning. So we suggest that you do that. So that is the Retina Display. Awesome text, awesome images, and awesome video. We think this will set the standard, and no one is going to come close.”
10:48AM “Third — the iPhone 4 is powered by the A4 chip. This was designed by our own team. This is wonderful to have in the iPhone. You take the back off — first thing you notice is that the iPhone 4 is packed to the gills. There’s the A4 right there… micro SIM — we needed the space! You can see the biggest component is the battery.”
10:48AM “Because we’ve been able to make the batter bigger and because the A4 is so good, we’ve improved the battery life. 7 hours of 3G talk, 6 hours of 3G browsing, 10 hours of WiFi browsing, 10 hours of video, 40 hours of music…”
10:49AM “And 300 hours of standby.”
10:49AM Dual mics, 802.11n WiFi, GPS, compass, accelerometer.
10:49AM Quad band HSDPA, 7.2Mbps
10:50AM “Number four, we have another new piece of hardware. We’re adding a gyroscope.”
10:50AM “We’re adding a 3 axis gyro, and we tied the gyro and accelerometer, compass, and gyro together for six axis. It’s perfect for gaming.
10:51AM “I’d like to give you a demo of this. And since this does not require the network… I should be okay.”
10:51AM: Moving blocks of wood with the gyroscope.
10:53AM “So that’s number four. Number five: this is a great one. A whole new camera system.”
10:54AM “Now everybody loves to talk about megapixels, but we tend to ask the question how do we make better pictures? Megapixels are nice, but what these cameras are really about is capturing photons and low light photography. So we’ve gone from 3 megapixel to 5 megapixel, but we’re using a backside illuminated sensor.”
10:55AM “In addition to that, when most people increase megapixels they make them smaller, but we’ve kept ours the same size. They don’t capture less photons. 5x digital zoom, tap to focus, and we’ve got an LED flash.”
10:56AM “The pictures we’re taking are pretty remarkable. These haven’t been touched in any way. It kills you what kind of quality you get. These were all taking by our employees, just culled some of the better ones I saw.”
10:56AM “So we’re really happy. We think we have a great camera. But that’s not all… because it also records HD video.”
10:56AM: 720p at 30fps.
10:57AM “We pioneered tap to focus, and we now have it for video… and we have one click sharing… and the LED flash will stay on for video recording. You can record, edit, and then with a few taps email it right on the phone.”
10:57AM “It’s pretty remarkable, but we’re going even further.” iPhone now has it’s own version of iMovie.
10:58AM “I want to show it to you… I want to invite Randy Ubillos…”
10:58AM “Thanks very much. I’ve been doing this a long time. This year I had a chance to work on iMovie for iPhone, and it’s one of the most exciting apps I’ve ever worked on. It’s really amazing.”
10:59AM In the edit window you have a timeline along the bottom and your footage up top — buttons dot the corners.
11:01AM Automatically captures geolocation then adds them into specific themes.
11:01AM: Five different themes to chose from.
11:02AM “Here’s a version at 720p, produced entirely on the phone.”
11:03AM: Steve is back,”Isn’t that awesome? So iMovie for iPhone… you’ll be able to buy this for $4.99… if we approve it.”
11:04AM: Steve is currently asking everyone to shut off their network cards and MiFis. Seriously.
11:06AM “So number 6 — iPhone OS 4. The most advanced mobile operating system in the world. First off, we’re going to rename it.”
11:06AM: It will now be called iOS 4.
11:08AM “There are some big new features — the first being multitasking. People said you weren’t the first, but we figured it out. If you don’t do it right, you kill the battery.”
11:08AM “We’ve added folders, and a whole bunch of other things I won’t have time to demo today, but I’d like to demo these few things.”
11:09AM “I’m going to play some music, now I’m going to check some mail. Now I’m going to go to webpage and fine out if we did turn off our WiFi devices.”
11:10AM “I’m gonna go back to mail… and I can swipe to the right and there’s the audio controls for whatever audio app I’m using. And let me show you a few things in mail. You can see I have the unified inbox, and I’ve also got threading. I can see all of the messages in a single conversation.”
11:11AM “It makes it really easy to follow. Now I’d like to go back to the home screen, and I’m going to create a folder. All I have to do is hold my finger on an icon, and drag it onto another icon, so I will drag this sports app onto another sports app and it automatically names it.”
11:12AM “Its really really helpful. So that gives you a brief view of iOS 4.”
11:13AM “I wanted to hit on the enterprise stuff. Data protection, device management, multiple Exchange accounts… and on the consumer side, we have Google search and Yahoo!, and we’re adding Bing.”
11:14AM “Microsoft has done a great job on this. Check it out, it’s kinda cool.”
11:14AM: Developers get Gold Master release today.
11:14AM “It will be out soon.”
11:15AM “Now there’s another major miilestone we’re about to hit. This month we will sell our 100 millionth iOS device. iPads, iPhones, iPod touch… there is definitely a market for your applications.”
11:15AM “Number seven — iBooks. We are bringing it to the iPhone with the iPhone 4.”
11:16AM “Same bookshelf to keep your books… PDF reader… we’re really excited about this. And of course, the iBookstore right on your iPhone.”
11:17AM “We’ll have it on the iPhone, the iPad, and the iPod touch. What can we do with these together? First, you can purchase and download a book. It will download wirelessly. You can download the same book to all your devices at no extra charge. Buy it on your iPad, download to your iPhone. And iBooks will automatically and wirelessly sync your current place, all your bookmarks, and all your notes.”
11:19AM: Steve is now giving a demo of iBooks on the iPhone.
11:21AM “Now, iBooks has the iBookstore, and it joins iTunes and the App Store. We have 150 million accounts — we think it’s the biggest on the web. We’re number one.”
11:21AM “And that is number seven. Number eight… iAds. Why are we doing iAds? To help our developers earn money.”
11:25AM “So let me tell you some of the brands that will be advertising with us. Nissan, Citi, Unilever, AT&T, Chanel, GE, Liberty Mutual, State Farm, Geico, Campbells, Sears, JC Penny, Target, Best Buy, Direct TV, TBS, and Disney… those are some of the brands.”
11:26AM: Steve is giving a demo of one of Nissan’s ads.
11:27AM “So now we’ve got this cool navigator on the bottom. It spins the car. The only way you’ll be able to get one of these is through this ad on the iPhone. So if you want to get a Leaf you need to get an iPhone…” I think Steve is serious.
11:29AM “I think a lot of people are going to try and win the car. It’s a great idea! We’re going to turn on iAd on July 1st for all iOS 4 devices.”
11:29AM “We’ve got advertisers committing to $60m.”
11:30AM iAds is projected to have 48% of mobile advertising market in second half of 2010. Damn.
11:32AM: “One More Thing…”
11:32AM “So in 2007 when we launched the iPhone, it was my privilege to make a call to Jony Ive… and I’m going to do the same thing now.”
11:35AM “You know I grew up with the Jetsons… and video calls… and now it’s real. What about you?” Jony: “I grew up with the same thing, and it’s real now!” Steve: “It is real… especially when people turn off their WiFi.” Jony: “We’ve had to wait an awful long time for this to become reality.” Steve: “Okay, let’s have lunch soon.”
11:35AM: It’s called FaceTime. It’s currently WiFi only, and iPhone 4 to iPhone 4 only. No setup needed.
11:36AM “So FaceTime video calling. We’re really happy with this.”
11:37AM They put together a comercial.
11:39AM “Now it’s based on a handful of standards… but this is going to be an open industry standard.”
11:40AM “So FaceTime… that’s number 9. So that is the iPhone 4. We think it’s the biggest leap we’ve taken since the original.”
11:41AM “Pricing — there’s two colors. White and black. Pricing — $199 for 16GB, $299 for 32GB.”
11:41AM “AT&T is going to make an incredibly generous upgrade offer. If your contract expires at any time in 2010, you can upgrade to the iPhone 4. You can get it up to six months early.”
11:42AM “So what’s our lineup look like? 3GS is now $99. These go on sale June 24th.”
11:42AM iPhone 4 goes on sale June 24th in the U.S. Preorders start June 15th.
11:42AM “Pre-orders start a week from tomorrow. And we’re shipping in 5 countries. In July we’re shipping in 18 more.”
11:45AM Upgrades are now free to iPod touch owners.
11:45AM iOS 4 will be availble June 21st.
11:45AM. Playing another video.
11:53AM Steve’s back. “I put up this slide a little earlier this year. It represents what Apple is all about. We’re not just a tech company. Apple is more than that. It’s tech and humanity. It’s the hardware and the software working together. It’s not just a great new camera system, it’s the editing too, it’s not just a front-facing camera, it’s that plus 18 months of work on the software side. It’s the complete solution, so all of us don’t have to be system integrators.”
11:53AM “I urge you to get your hands on one of these and see it for yourself. I just want to say thanks to the teams that have worked their tails off to create these products.”
11:55AM “And all the rest of the family that just supports us in a thousand ways… awesome job. So this our new baby, I hope you love it as much as we do. Thank you very much.”
And that’s a wrap. We’ll have a post-keynote summary up shortly.
Most of these updates are coming from Engadget’s Liveblog.
Continue reading:
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