I admire and respect Google. The company started a company doing one thing really well for free, and by “free” I mean “ad-subsidized.” That’s the way they’ve made vast majority of their money. All of services offered by the company (as far as I know) are ultimately free of charge to the end user, but […]
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My Thoughts On Google

I admire and respect Google. The company started a company doing one thing really well for free, and by “free” I mean “ad-subsidized.” That’s the way they’ve made vast majority of their money. All of services offered by the company (as far as I know) are ultimately free of charge to the end user, but paid for with advertisements posted on the webpage.

The company is also in a unique position that it can directly compete with companies such as Microsoft and Apple without losing money (this is mostly true, but more on that in a moment). Besides, it seems like every quarter Google reports a higher market share and a healthy increase in profit. Yahoo had hit rock bottom, and Microsoft’s Bing is still fledgling, and may be doing so indefinitely. So, collectively, all of the bit players have little effect on Google in terms of profit. They know how to make money.

Speaking of knowing how to make money, Google allows it’s employees to spend 20% of their time working on their own projects, many of which have become services that many of us use daily, or outright rely on. A few examples would be Google Maps, Gmail, or even Google Wave (I don’t get Google Wave either. Don’t worry about it). This is the reason Google can throw a bunch of services against the wall and all of them stick, well then great. If none of them stick, well, they haven’t exactly lost a fortune. This is why Google’s Android mobile device platform is in a great position. It looks like Apple is determined to route this ambition.

Google was in an extremely powerful position while Apple allowed Admob (which is Google owned) to push advertisements onto App Store apps. Apple took the wind out of Google’s plan by only allowing “independent” advertisement agencies to push ads onto App Store apps. Admob is of course attached to Google by the hip. This all boils down to Apple cutting off Google’s revenue stream from the iPhone. This is a large segment of the market that Google cant get at, and Apple can now dominate with their iAds advertisement service for developers. Yes, it is kinda shady, but, as far as I can tell, it is perfectly legal.

This is one of the many developments we have witnessed in recent years as the Google/Apple rivalry. Both companies have not outright shunned the other, but they have taken swings at each other. Google bought Admob before Apple could, all while know that Apple had their eyes on the company. Apple has done things like adding Bing (Google’s biggest search competitor) to the built in search bar in both Safari 5 and mobile Safari on the iPhone and iPad.

Google and Apple are the two hot players in the tech industry right now, and companies know it. Times have changed, and both companies have their sights aimed at the same pile of money: the mobile market.

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