Apple has come a long way since the dark days in the mid-1990’s. In fact, they are probably the hottest tech company in the industry right now, which is a complete reversal from the company’s niche status they held at that time. You’ve all heard the story by now. Apple’s co-founder Steve Jobs, was effectively […]
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My Thoughts On Apple

Apple has come a long way since the dark days in the mid-1990’s. In fact, they are probably the hottest tech company in the industry right now, which is a complete reversal from the company’s niche status they held at that time.

You’ve all heard the story by now. Apple’s co-founder Steve Jobs, was effectively fired from his company in 1985, John Scully, the CEO at the time, now had total control. The problem here, isn’t so much the removal of Jobs, as much as Scully didn’t fully understand what he was selling. The company began to slide. The CEO position changed hands a few times, and by the mid-90’s the company was in serious trouble. Apple then bought NeXT, Steve Jobs’ second company, and by the early 00’s Jobs was CEO. The company was saved due to the success of the iMac and made increasingly popular due to the massive success of the iPod.

Although Apple is powerful these days, I still see the company in a sort of recovery mode. They know they can’t take back all of the personal computer market share they lost during the 1990’s. No, instead the company is moving into areas they know they can capture. Digital content distribution and consumption, mobile phones, and most recently, tablet computers.

It’s yet to be see whether Apple will continue it’s upward trend for a while or this is a series of lucky streaks the company has had. It’s also disingenuous to suggest that Apple is a perfect entity, as some would have you believe. Apple makes very real mistakes. Laptop batteries have caught fire, some customers haven’t had the customer experience they had hoped, and yes, developers haven’t been thrilled with parts of the App Store. Other than some minor hiccups, which is to be expected from a company of Apple’s size, they are doing great.

In fact, the only recent “dud” Apple has introduced is the AppleTV, and even then thousands of units have been shipped. That’s a great track record for any company.

Although the company is rapidly growing, it still seems that Apple has remained Apple throughout the years, while remaining on the cutting edge of innovation and technology. The future looks bright, and we can only hope they the remain the same for years to come. That is to say, focused on the customers. I’m even optimistic enough to believe that the company will continue on it’s current upward trend even after Steve Jobs leaves. I believe the company has been crafted, to Jobs’ liking, to continue to create great products after he is gone.

Let’s hope that is the case, and set our sites on the future of the company at seems to be holding the largest mind share these days.

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