The Wall Street Journal is reporting that Apple will soon be using their retail stores to reach out to small business customers with the aim of helping those customers use Macs in their day-to-day operations. Apple is currently hiring engineers to work at the company’s retail stores and help small business customers design their business’s […]
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Apple Now Aiming At Small Business Customers with Retail Stores

The Wall Street Journal is reporting that Apple will soon be using their retail stores to reach out to small business customers with the aim of helping those customers use Macs in their day-to-day operations. Apple is currently hiring engineers to work at the company’s retail stores and help small business customers design their business’s computer infrastructure.

The consumer electronics giant responsible for the iPhone is seeking to hire engineers in as many as a dozen U.S. retail stores to put together Apple-based computer systems for small businesses, according to recent job postings on Apple’s website. The employees would implement computer systems for clients and are expected to be proficient in networking hardware and server platforms.

This new program will allow Apple to target smaller businesses compared to the traditional corporate programs aimed at larger businesses.

The Apple employees familiar with the new position said it was a natural progression of recent initiatives. Apple maintains a team at its headquarters to handle big companies and government agencies, but it has increasingly handed responsibility for small and mid-sized business accounts to its retail stores, the people said.

Apple has put an incentive program in place to manage the growth of these new business initiatives, they said, assigning new business sales staff based on revenue targets for each store.

So, it seems Apple is finally taking a serious stab at reclaiming lost ground in the business world. Can you really think of the last time you saw a Mac being used at a local company, both big or small? Neither can I.

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