This morning I received an email  ‘approach ‘ from a PR agency on a new app.  It went something like this: We have a new app coming out next week. Do you have some time next Tuesday for a Webex demo of it? The email offered absolutely zero clue what this new app might be […]
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Quick Tip for PR Approaches: Zero Information Gets Zero Interest

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This morning I received an email  ‘approach ‘ from a PR agency on a new app.  It went something like this:

We have a new app coming out next week. Do you have some time next Tuesday for a Webex demo of it?

The email offered absolutely zero clue what this new app might be about.  Seriously, what do they teach these folks in PR school?  Apple may be able to get away with saying zero and whipping up a huge frenzy of interest, but an approach like this from a person and agency you ‘ve never heard of, with not even a clue as to who the app ‘s developer / publisher is “ who in their right mind is going to have any interest whatsoever in that? 

I ‘ve had quite a few approaches of this type recently “ that have nothing at all to say, but that ask for time for interviews with CEOs or whatever sort of time commitment to find out more.  I ‘m thinking that in order to want to find out more, you need to start off by letting me find out something / anything at all to begin with. 

So today ‘s (apparently advanced level) tip for PR whizzes is: zero information gets you zero interest. 

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