Well, this story ballooned out of nowhere. Several sites began reporting that iTunes was now “in the cloud”, which isn’t exactly correct. All of this seems to have started with a blog post by MP3.com founder Michael Robertson talking about Apple’s MobleMe iDisk iOS application, that allows audio to be streamed in the background. He […]
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MobileMe iDisk Sharing Allows Music Straming, Still Not Quite "iTunes in the Cloud"

Well, this story ballooned out of nowhere. Several sites began reporting that iTunes was now “in the cloud”, which isn’t exactly correct. All of this seems to have started with a blog post by MP3.com founder Michael Robertson talking about Apple’s MobleMe iDisk iOS application, that allows audio to be streamed in the background. He goes on to say that, while this is a start, it is far from a true music streaming service.

This is not “iTunes in the cloud” but it is definitely moving the Cupertino company in that direction. First off there is no automated way to get all your iTunes music to your iDisk account. To load files to iDisk you have to select individual files and upload them from your browser. (Apple does let you sync Calendars, Contacts, Bookmarks, etc directly from OSX but excludes music files.) Secondly there’s no support for playlists so your iTunes playlist do not work in iDisk. There seems to be no way to play a list of files. Cover art is not supported as well. And while iDisk will cache other files, it will not cache music files. Still it’s not hard to see how Apple is adding features to enable it to support audio in it’s cloud storage business.

Macworld further echos Mr. Robertson’s sentiments:

In a nutshell, streaming media in the background with its MobileMe iDisk app is a marginally useful feature that Apple added (and mentioned) in July. But it isn’t quite time to break out the credit cards and bubbly in celebration of “iTunes in the cloud” yet.

So, a feature that few payed attention to when Apple announced it (admittedly, Apple didn’t announce it very loudly), has been misconstrued via websites and blogs as “iTunes in the Cloud”, when in actuality it’s a medicore excuse for a music streaming service at best.

As you may know, Apple has been rumored to be working on just such a music-streaming service for some time.

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