Bloomberg is reporting that Apple is nearing the end of negotiations with News Corp to allow iTunes customers to rent TV shows for 99¢, with other content providers also considering the plan. Viewers would be able to rent programs from News Corp.’s Fox for 48 hours, said the people, who declined to be identified because […]
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Apple Preparing to Introduce 99¢ TV Show Rentals?

Bloomberg is reporting that Apple is nearing the end of negotiations with News Corp to allow iTunes customers to rent TV shows for 99¢, with other content providers also considering the plan.

Viewers would be able to rent programs from News Corp.’s Fox for 48 hours, said the people, who declined to be identified because discussions aren’t public. CBS Corp. and Walt Disney Co., where Apple Chief Executive Officer Steve Jobs is a board member and the largest shareholder, also are in talks about joining the effort, the people say.

The report goes on to say that Apple is hoping the video content would increase appeal for their iOS devices. Bloomberg also goes on to report more of what we’ve heard lately. That is, an iPod touch with a high-resolution screen, and a $99 Apple TV coming soon.

Lastly, the report pegs Apple’s annual iPod/music event being scheduled for September 7th. This sounds about right to me seeing as the last two years the event has been held on the 9th of that month.

Lastly, the report pegs Apple’s annual iPod/music event being scheduled for September 7th. This sounds about right to me seeing as the last two years the event has been held on the 9th of that month.

We’ve heard of 99¢ iTunes rentals before. It is believed that this is a “plan B” because Apple couldn’t secure a deal allowing for a TV subscription service through iTunes.

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