Ouch – The Pain of Dropping an iPhone
You may want to adjust your volume down just a tad when viewing this one. “Oh the horror. ” I believe the suggestion may be – courtesy of the fine folks at case-mate who made it – that it’s a good idea to rush out and get a case on your iPhone, perhaps even one from case-mate. 
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Been there, done that. True horror indeed. Pulled out my iPhone out of my pocket while biking… It skidded about 3m on the asphalt, "luckiky" back down.