The Lite version of the excellent 2Do task management app has been pulled from the App Store because it was so good that it was cannibalizing sales of the real 2Do ($6.99). I have a feeling people might be a little ticked off about this move, but developer Guided Ways does seem to have presented their motives pretty well on their forums (via @GuidedWays).
The Lite version couldn’t sync, had no alarms, and had a limit of 75 tasks, but that, apparently, was good enough so that a bajillion (not an actual statistic!) people decided to stick to the lite version instead of buying the real deal.
I’m still undecided as to how I feel about this. As someone who has already bought 2Do this doesn’t actually affect me, but I also do wonder if they couldn’t have simply scaled the Lite version down. But, then again, that would be kicking the asses of all the users who were already enjoying the ultra powered light version of 2Do. A tough spot, to be sure.
Anybody have any enlightened thoughts to share? (Pro tip: typing “BOOOOOO” in all caps doesn’t count)
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TAGS: iphone task manager
