NewTeeVee is reporting that Apple is working on a way to bring “in-stream ads” for video content on iOS devices. This of course would give content creators another reason to bring their products to the iOS platform. Many publishers have been slow to bring their videos to the iPhone and iPad, due in part to […]
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Apple Working to Bring iAds to Video Content?

162737-iad_and_iphone_4.jpgNewTeeVee is reporting that Apple is working on a way to bring “in-stream ads” for video content on iOS devices. This of course would give content creators another reason to bring their products to the iOS platform.

Many publishers have been slow to bring their videos to the iPhone and iPad, due in part to the lack of mature tools available for monetizing content on those devices. Because iOS devices don’t support Adobe Flash, publishers need to do additional work to make their current ad-serving systems work with the HTML5 video delivery required for the iPhone and iPad. That’s caused many publishers to think twice before delivering video to those devices.

Reportedly, Apple’s video ads would work in QuickTime and HTML5 video, much like ads in Flash content that we’re all familiar with.

The ad product would not only enable video publishers to serve their own ads against videos on the iPhone or iPad, but it would give Apple the ability to act as a video ad network for those that don’t wish to sell their own inventory. The in-stream ad system is also expected to have some targeting capabilities built-in, with mobile location data and anonymous user behavior data to help deliver targeted ads to consumers.

Lastly, the report suggests that Apple could introduce the service in Q1 or Q2 of next year bringing the content to the iPhone and iPad first, and later Apple TV.

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